Hyundai has priced its electrified Ioniq models competitively to do battle with green-car mainstays like the Toyota Prius and the Chevrolet Volt, and the plug-in hybrid version that's joining the lineup for 2018 is no exception. Starting at $25,835, the 2018 Ioniq plug-in hybrid costs just $2750 more than the least expensive Ioniq conventional hybrid, and it undercuts all other plug-in hybrid vehicles on the market.

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If it's a competition for hybrid sales, there's no contest: The Toyota Prius easily beats the Hyundai Ioniq. In fact, since the hybrid and fully electric versions of the Ioniq arrived back in January, the company has moved just over 10,000 of them. Toyota will likely sell 10 times as many Priuses this year. But according to Michael O'Brien, Hyundai's vice president of product, corporate and digital planning, the low sales... [Read More]