Hyundai is looking to a new generation of car buyers as it rolls out a trio of powertrains under the same eco-friendly banner.

That vehicle, the Ioniq, was on display Friday during a press event at the company's Hyundai America Technical Center headquarters in Washtenaw County's Superior Township.The Ioniq comes in three flavors of electric ? hybrid, plug-in hybrid and full electric ? and the company is touting the car's green credentials, which it expects to appeal to changing generational tastes.

"Ioniq will attract an entirely new group of eco- and efficiency-oriented buyers in the U.S. market," according to Mike O'Brien, vice president of Corporate and Product Planning for Hyundai Motor America.

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